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CONCEPT

Fukui city, although within easy reach from Kyoto and Kanazawa by train, remains one of Japan’s lesser known destinations. Why not take a break from the traditional tourist trails, and experience a literal taste of the real Japan?

March 16th, 2017

Ponshu paradise

Sake(Fukui Prefecture)

Fukui entertains visitors with a variety of fine sake. Sake is Japanese alcohol made from rice, water, koji (a mold that grows on rice), and yeast. Japanese people often call it “Ponshu” to show their affection toward Nihonshu (Nippon Shu) which literary means “Japanese sake.” There are more than 30...
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January 3rd, 2018

Another untouched Kyoto,Heart-warming castle town

Central area, Ono-city

The central area of Ono City, Fukui Prefecture has been called “a little Kyoto in the Hokuriku Region,” since old buildings are located on the streets and avenues like Kyoto.  While Kyoto is packed with tourists, Ono on the other hand is not, yet you can experience a truly traditional...
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September 19th, 2017

Fireflies in Fukui,Lighting our way into summer

Measures of a healthy environment

The start of summer in Japan is traditionally announced by the appearance of fireflies.  Every year in June, these tiny, fantastic insects illuminate the darkness like dancing fairies.  They are plentiful in Fukui, particularly in Satoyama, an area of outstanding natural beauty, close to where Fukui locals live.  When you...
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November 18th, 2016

Traditional craftsmenship toward our sustainable future

Echizen Lacquerware (Sabae City)

A “Timber Pot” is a wood-turned flowerpot, made from wood “thinned” from sustainable forests. They are created by Yoshio Sakai, a Japanese woodturner in Fukui. As times goes on, these pots gradually change, as tiny scratches and cracks eventually turn them back into soil. Yoshio Sakai was given an award...
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March 1st, 2017

Locally Grown Food and Soil

Sustainable and Circular Food System (Ikeda Town)

The majority of American farmland has been dominated by industrial farming, which is the system of chemically intensive food production. It was formerly hailed as an efficient solution that would enable a skyrocketing world population to feed itself. However, due to the heavy dependence on chemical inputs such as synthetic fertilizers...
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